IGOS Get in touch

Sales and marketing partner · Europe

We open markets. Then we sell into them.

IGOS takes digital-first businesses into Europe. The partners, the channels, the media and the accounts, run by one team that has done it before for some of the largest names in virtual entertainment, virtual goods, loyalty and creator marketing.

Get in touch → See the work ↓

Track record

Experience earned before IGOS existed.

25+Years combined, opening and running European markets
10+Sectors, from digital entertainment to developer tools
20+European markets worked, from Lisbon to Helsinki
€100M+Paid media planned and bought across the team's careers

Selected work

Four markets opened. Four ways in.

01 / 04
6 distribution partners

01 · Digital entertainment

A top-five digital entertainment operator opens six new European markets.

Market scoping, partner search and contract terms across six distribution channels, then paid media to fill the funnel. Live in nine months.

  • Six markets across DACH and the Nordics
  • Sales and distribution · Online advertising
−38% cost per acquisition

02 · Virtual items

A global virtual-items marketplace consolidates twelve markets under one media team.

Google, Meta, TikTok and native, planned and bought centrally with local creative and local publishers. One report, every month.

  • 12 European markets
  • Online advertising · Account coordination
40 publisher placements

03 · Loyalty and rewards

A loyalty platform goes from no European presence to forty publisher placements.

Newsletter and publisher inventory negotiated title by title in Benelux and France, then scaled on what returned.

  • Netherlands, Belgium, France
  • Sales and distribution · Online advertising
1 quarter to first pipeline

04 · AI and developer tools

An AI developer-tools company builds its first European pipeline in a quarter.

Pricing localised, channel partners signed in the UK and Germany, developer communities and newsletters bought for reach.

  • United Kingdom, Germany
  • Sales and distribution · Account coordination

Why one team

Advertising finds the demand. Distribution captures it. Most agencies do one and hand you off for the other. We do both, in the same room, with the same people who will be on the call next quarter.

What we do

Three services. One point of contact.

01

Sales and distribution

We find the partners, negotiate the terms and run the deals. Distributors, resellers, marketplaces and platform partners across Europe.

  • Market scoping and pricing
  • Partner search and contracting
  • Account management
02

Online advertising

We plan and buy your paid media across search, social, display and native, with local creative and one monthly report. We also sell ad space for European websites and newsletters, so you get direct deals with them.

  • Google, Meta, TikTok
  • Display and native networks
  • Ad sales for publishers
03

Account coordination

You get one point of contact. We manage every supplier behind it: agencies, freelancers, partners and platforms.

  • Supplier management
  • Budget and pacing
  • One report for all suppliers

How we work

How a project runs.

01 / 03
01

Scope

We learn your product, your pricing and the markets you want. Then we show you where the demand sits and what it costs to reach.

You receiveMarket map and entry plan
02

Open

We find the partners, agree the terms and get you selling. Media goes live in the same weeks, so the channel has demand waiting.

You receiveSigned partners and live campaigns
03

Run

We manage the accounts, buy the media and report on what it returns. Monthly, in plain numbers.

You receiveOne report, every month

Who hires us

Digital-first businesses with Europe still to open.

Some of the largest names in their categories, and some that will be. What they share: a product that sells, and a continent of markets that does not yet know it.

01

Games and digital entertainment operators

Studios, publishers and entertainment platforms taking live products into new European markets through distributors and paid media.

Digital entertainment
02

Virtual-items marketplaces

Global marketplaces for skins, in-game goods and digital collectibles that need one media team across a dozen markets.

Virtual items
03

Loyalty and rewards platforms

Cashback, points and rewards programmes buying publisher and newsletter reach country by country.

Loyalty and rewards
04

Creator and influencer networks

Networks and talent platforms looking for brand budgets and agency partners in new European markets.

Creator marketing
05

AI and developer-tools companies

Venture-backed software companies localising price, signing channel partners and buying developer attention.

AI and developer tools
06

Publishers and newsletters

European websites and newsletters that want to sell ad space to the companies above. We bring the buyers and handle the deals.

Ad sales

Contact

Tell us what you sell.

We read every message. If it is a fit you will hear back from a founder, not a form, within two working days.

Start a conversation →

Worth including

  1. What you sell, and at what price
  2. Which markets you want, and by when
  3. What you have already tried