Application
IGOS Marketing
An internal tool operated by IGOS
IGOS Marketing is the tool our team uses to run advertising for our clients. IGOS is a full-service marketing agency, so that covers paid media across several platforms as well as placements with publishers across Europe. When a client gives us access to their ad accounts, we use the tool to build campaigns, set budgets and report on the results. It is used by IGOS staff only and is not available to the public.
What the application does
It connects straight to the ad platforms, so one team can work across many client accounts without signing into each platform by hand. We use it to:
- Build and update campaigns, ad groups and ads.
- Set budgets, bids and who the ads are shown to.
- Pull the numbers and turn them into reports for the client.
- Upload and manage the images and text used in the ads.
Which channels it covers
We run campaigns across Google, Meta, TikTok, and display and native networks, and we place advertising with publishers and newsletters across Europe.
Where a platform offers an API, the tool connects to it directly, so our team can work across many client accounts in one place. Where a platform does not, our team works inside that platform and the tool holds the plan and the reporting.
How it uses the Google Ads API
We use the Google Ads API to read and change campaign data inside Google Ads. It only ever touches accounts whose owner has given us access, and it only does what that owner has asked for.
What it reads is campaign data: performance numbers, budgets, settings and the ads themselves. It does not touch anything else in a client's Google account.
Who uses it
IGOS employees only. There is no sign-up page. We do not sell it, license it, or give access to anyone outside IGOS.
Data handling
Only the staff who need it can get in. We do not sell, rent or trade data. We share it only with the ad platforms and service providers we need to run the accounts. The full detail is in our privacy policy.
Who operates it
IGOS, a European sales and marketing partner. See igos.io for more about our work.